Why Stylists, First
The Miracle Crown Collection won't be sold the way other haircare lines are sold.
When it launches, it will not be on Amazon. Not in Target. Not in Walmart, Sally's, or Ulta. It will be available only through Nashville salons and our own beauty supply locations.
That makes the stylists in the chair the most important people in this brand's future. Not influencers. Not big-box buyers. Stylists.
Before the product launches, I'm choosing 24 master stylists in Nashville to test it for three months — to feel it in their hands, see it on their clients, and shape the brand from the inside.
When the product goes live, you go live with it.